Mobile Application Development

Mobile application development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones. In last two decade 70% of the world population become mobile subscribers this show the how much population uses mobile devices. As the mobile user increases this rapid rate, this leads to the development of mobile application .Now days mobile companies providing many simple applications as well as web based applications. Web based applications provided by mobile companies rapidly increases use of internet on mobile devices and this growth rate is 5 times faster then using internet on computer. Because of the portability, cost effectiveness and highly personal communication tool the mobile web is most effective way to present relevant information to user. One mobile application developer and mobile application expect stated that: “without mobile applications, the whole Smartphone/Mobile industry would be completely different than it is today.

Present era mobile companies such as Black Berry, Nokia, Samsung, Motorola, Apple etc. providing iPhones, iPod’s and Tablet Pc’s ,which are full of new applications and concepts that takes new revolution in mobile industry for mobile application development based on java, android, symbion etc. platform. Mobile software is developed by using different platforms and programming languages based on the target mobile device. There are many different hardware components found in mobile devices so their applications are developed using different software architectures. It is also made more difficult because users of mobile applications have diverse preferences so extensive improvements to traditional system development methodologies are required in order to keep up with this demand.

Our developers have acquired a new direction in software development, which custom software development is related to the mobile website. We offer services in development of customized applications for different mobile platforms, which are related to the development of mobile website

which run of any GPRS facility providing mobile.

Way To Expand Your Business Globally

SEO optimization or search engine optimization is a fruitful activity which is meant to increase relevant online traffic to your website. Almost all online businesses are going for marketing strategy using SEO as the base. As the result of SEO optimization, a web business is placed on top organic listing rankings and this makes the businesses run high. This will automatically augment the quality traffic which will visit the business website. Usually every successful online marketing campaign comprises SEO, but it also includes paid advertising undertaken on popular search engines, setting up analytical programs, building superior and high quality websites, increasing prospective buyers through online enquiries and sales and much more.
There’s absolutely no doubt that SEO optimization is a time consuming activity, and you ought to be consistent with the activity all the time. You cannot just expect the activity to happen all by itself. Therefore, it becomes very important that you hire an experienced search engine optimization company to chart out an effective SEO optimization activity for your business. Here are some of the natural benefits that come with SEO optimization:
•Hiring SEO services of experienced SEO Company will give your business high quality traffic, and this would increase the number of potential visitors who are seriously searching about your products and services.
•Hiring SEO marketing company will help you to increase the brand awareness as it will help you in creating rich international profile. SEO optimization will help your business in creating brand awareness for the new products and services by undertaking optimization of relative keywords and key phrases.
•SEO optimization will keep your website and brand active online round the clock. Your brand will continue to remain active even when you are sleeping, or not online. This will give long term visibility to your business.
•SEO Marketing will help in sales and making your products and services highlighted in the target market. SEO Marketing will also play significant role in creating new markets and the best part is that you do not have to actually make your presence felt traditionally.
•SEO optimization will help in long term positioning of your brand and product. If you are running a service based business, then SEO optimization will give long term positioning to your service.
•Unlike PPC advertising, with SEO Marketing, you do not have to pay for every visitor who comes to your website.

On-Page SEO

As it is the worldwide known fact that SEO is composed of on-page and off-page factor, this article is throws light on some of the important aspects of on-page factors. On page factors are those factors that are directly linked to the website. The tools and applications used to optimize the webpage in order to build authenticity and develop its presence on the World Wide Web. The points to remember while optimizing your site are explained below briefly enough to understand the idea of the term and concept:
•Robots.txt file:
Robots.txt file is an important file from the point of a search engine crawler. Being a SEO robot.txt file stands important on the context when we need to emphasize on specific pages for better page ranking results. Robots.txt file is used to specify the path of your website to the search engine crawler. The file includes the specification regarding which pages would be followed and indexed in the search engine database. Pages like rules and regulations are generally present on all the sites and they should not be followed to avoid excessive crawling time. Also, the privacy policies and other confidential pages should remain hidden and should not be indexed in order to avoid indexing in the search engine database and later result a search result.
•Sitemap (XML and HTML):
Sitemap is another instruction to the search engine crawler. The sitemaps are embedded in a site in order to provide easier navigation to the crawler. When a search engine crawler lands on a website, it first lands on the sitemap if present. It crawls through the WebPages as listed in the sitemap. Thus presence of a sitemap provides quick and efficient crawling.

•Coding functionality:
Websites should be built under low weight codes. The coding should be search engine as well as user friendly. The website should not include heavy javascript files, flash files; large images etc. such will slow down the downloading speed. The flash files cannot be read by the search engine crawlers while large images take long –time to download. The HTML coding should be free of errors and should be W3school validated.
The SEO friendly page titles do matter. The keyword should be embedded in the URLs. The use of keywords in the content, description and URL is helpful for SEO but Keyword stuffing should be highly avoided.
i)The meta tags mentioned in the head tag should again be optimized as per the target keywords. The description is suggested to be of 165 characters and title to be of 65 characters at least.
ii)Use of table should be avoided as it is difficult for the crawler to crawl through the pages. Similarly the use of frame tag reduces the number of pages and the use should again be prevented.
•Sitemap:
One of the most important on page factor is the use of XML and HTML sitemap. The sitemap is actually a graphical representation of the architecture of the website. Site map are essential for pages that have dynamic content, with more and more flash, or may have more of archived pages that are not linked in properly. Sitemap helps users navigate through the pages. The sitemaps helps crawlers guide through the website and its pages. Don’t overlook this simple step in your search engine optimization success
•Have a 404 Error Handling Pages:
404 Error handling pages are used to handle errors in the website when a visitor lands on a page which has an invalid link. The name ‘404 Error’ is used because the web server returns a response code of ‘404’, which means it couldn’t find a matching file/resource for the URL.
The above mentioned points are quite important from the SEO point of you. Hence “ignorance is bliss” and this phrase does stands true for people who ignore the important points of SEO.

Why Use Robots.txt File ???

"Robots.txt" is a regular text file that through its name, has special meaning to the majority of "honorable" robots on the web. By defining a few rules in this text file, you can instruct robots to not crawl and index certain files, directories within your site, or at all. For example, you may not want Google to crawl the /images directory of your site, as it's both meaningless to you and a waste of your site's bandwidth. "Robots.txt" lets you tell Google just that.
There is a hidden, relentless force that permeates the web and its billions of web pages and files, unbeknownst to the majority of us sentient beings. I'm talking about search engine crawlers and robots here. Every day hundreds of them go out and scour the web, whether it's Google trying to index the entire web, or a spam bot collecting any email address it could find for less than honorable intentions. As site owners, what little control we have over what robots are allowed to do when they visit our sites exist in a magical little file called "robots.txt."
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

The location of robots.txt is very important. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory and if they don't find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way. So, if you don't put robots.txt in the right place, do not be surprised that search engines index your whole site.

Pay Per Click Advertising

Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay Per Click is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his ads. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: The advertiser pays each time a visitor clicks on the ad.

Pay per click objectives are:
Increase click through rates – decrease click costs – increase conversions
Research your company and market to come up with a list of keyword groups for your products and services. The keyword list will include estimated monthly clicks and costs. You can include proposed ad copy for each of the advertisements.
Make sure your information for the visitors is right and legal such as contact details, your phone no and email id.
Make sure that you are getting individual leads and your competitors are not getting the same leads. Those individuals must be actually interested in your products and services. Carefully analyze your results and check the conversion rate time to time. Update your resources and technical knowledge accordingly, because getting top position is easier than maintaining it. So advance technology is one of the most important ways to generate business leads.

Social Media Revolution

What do you know of social media? Tweeting, sharing, messaging and connecting. Is that all? Earlier social media was a fad but today it is more than that. Being a fad – social media platform grouped the different arenas of world population making a huge network of friends and family online.
But the entry of organisations and companies in order to spread the word about their product and services has improved the social media existence. Today social media is a big platform to build business online. Facebook has been reported to top Google’s weekly traffic. Social media have helped hearts conjoin and tie in for a pious wedding knot. Facebook has helped bring back old relations together. Since last year Facebook has shifted to increase 40% ROI growth.
Social media has helped people find jobs or in fact jobs find them. It has been reported that about a 95% people online have been hired through Linkedin.com.
It isn’t easy to reach millions of users and maintain the trust and relativity with them. It took about 38 years for Television to reach a population of 50 million people in the world. Internet took 4 years to touch people’s heart. But Facebook is recorded to attract more than 200 million users in less than a year and is now a proud community with more than 500 million users.
•50% of mobile internet users in UK plug in to Facebook for daily updates and messages.
•Universities have stopped distribution of email accounts instead they have started using eReaders, iPads and Tablets.
•Google being the #1 search engine Youtube is notified as the second largest search engine.
•There are over 200,000,000 blogs found on the World Wide Web. 50% people on web blog or tweet daily.
•About 70% of the ages 18 – 34 have viewed live TV on web.
Social media has emerged as a new business expansion trend as socialnomics count on only 14% of people relying on the Google rank and advertisements but the majority population on earth depends and trusts the idea of publicity through the word of mouth.
Advertising on social media like Facebook or promoting your community or ad or blog or just anything on Orkut spreads to users in a random manner.
We do not find the products and services online but they find us and reach us through social media. Social media works on the concept of listen first and sell second .

Importance of Keywords in SEO

“Importance of keywords in SEO”. Keyword tags are an important element in all web pages. Keyword tags are one of the best ways of optimizing the number of visitors on your site.
A good web page should contain the information that people are looking for. So, while developing the content of any web page it’s really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.
Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.
Search engines today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content. Once the greatest keyword opportunities are identified, they can be targeted with on page and services. Keywords are the single most important factor that will determine your success in the SEO campaign.
Because, it is keywords that people will use to find your webpage and services on the internet. So, even before you start writing a single word of content for your website, you should know what keywords to use.
Finding the right keywords has become easier now. There are services on the internet that list the most searched keywords on the internet for a particular item or business.