Social Media Revolution

What do you know of social media? Tweeting, sharing, messaging and connecting. Is that all? Earlier social media was a fad but today it is more than that. Being a fad – social media platform grouped the different arenas of world population making a huge network of friends and family online.
But the entry of organisations and companies in order to spread the word about their product and services has improved the social media existence. Today social media is a big platform to build business online. Facebook has been reported to top Google’s weekly traffic. Social media have helped hearts conjoin and tie in for a pious wedding knot. Facebook has helped bring back old relations together. Since last year Facebook has shifted to increase 40% ROI growth.
Social media has helped people find jobs or in fact jobs find them. It has been reported that about a 95% people online have been hired through Linkedin.com.
It isn’t easy to reach millions of users and maintain the trust and relativity with them. It took about 38 years for Television to reach a population of 50 million people in the world. Internet took 4 years to touch people’s heart. But Facebook is recorded to attract more than 200 million users in less than a year and is now a proud community with more than 500 million users.
•50% of mobile internet users in UK plug in to Facebook for daily updates and messages.
•Universities have stopped distribution of email accounts instead they have started using eReaders, iPads and Tablets.
•Google being the #1 search engine Youtube is notified as the second largest search engine.
•There are over 200,000,000 blogs found on the World Wide Web. 50% people on web blog or tweet daily.
•About 70% of the ages 18 – 34 have viewed live TV on web.
Social media has emerged as a new business expansion trend as socialnomics count on only 14% of people relying on the Google rank and advertisements but the majority population on earth depends and trusts the idea of publicity through the word of mouth.
Advertising on social media like Facebook or promoting your community or ad or blog or just anything on Orkut spreads to users in a random manner.
We do not find the products and services online but they find us and reach us through social media. Social media works on the concept of listen first and sell second .

Importance of Keywords in SEO

“Importance of keywords in SEO”. Keyword tags are an important element in all web pages. Keyword tags are one of the best ways of optimizing the number of visitors on your site.
A good web page should contain the information that people are looking for. So, while developing the content of any web page it’s really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.
Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.
Search engines today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content. Once the greatest keyword opportunities are identified, they can be targeted with on page and services. Keywords are the single most important factor that will determine your success in the SEO campaign.
Because, it is keywords that people will use to find your webpage and services on the internet. So, even before you start writing a single word of content for your website, you should know what keywords to use.
Finding the right keywords has become easier now. There are services on the internet that list the most searched keywords on the internet for a particular item or business.

SOFTWARE TESTING

Software testing life cycle identifies what test activities to carry out and when (what is the best time) to accomplish those test activities. Even though testing differs between organizations, there is a testing life cycle. Software testing is any activity aimed at evaluating an attribute or capability of a program or system and determining that it meets its required results. The purpose of testing can be quality assurance, verification and validation, or reliability estimation. Testing can be used as a generic metric as well. Correctness testing and reliability testing are two major areas of testing. Software testing is a trade-off between budget, time and quality. During Software Development in each step testing is required when one module is completed testing is start for that module or we can say unit testing
Software Testing Life Cycle consists of six phases:

1. Test Planning.
2. Test Analysis.
3. Test Design.
4. Construction and verification.
5. Testing Cycles.
6. Final Testing and Implementation.
7. Post Implementation.

Software testing has its own life cycle that intersects with every stage of the SDLC. The basic requirements in software testing life cycle is to control with software testing – Manual, Automated and Performance. Good testing provides measures for all relevant factors. The importance of any particular factor varies from application to application. Any system where human lives are at stake must place extreme emphasis on reliability and integrity. In the typical business system usability and maintainability are the key factors, while for a one-time scientific program neither may be significant. Our testing, to be fully effective, must be geared to measuring each relevant factor and thus forcing quality to become tangible and visible.

Barriers In SEO

Hi friends……Here Swati discuses some SEO tips that are cause obstacles in top ranking.There are lots of things that cause bad effect to your website as SEO point of view .There are lots of software and website development company that’s also provide SEO services but not so much concentrate no these things. There are following steps you can take to improve your site's search engine performance, there are also things that can hurt your chances at optimal rankings. Below are some of the major tips:
Avoid Frames: Sites utilizing frames typically separate the content of the page from the frame set, making it virtually impossible for search engines to find, let alone index and produce, the content of the framed pages in their results. If you have framed pages that you want to optimize for search engines, your best bet is to convert them to standard non-framed pages so that search engines can see what they have to offer for content display them properly.
Dynamic URLs: Dynamic URLs have traditionally been difficult for many search engines to crawl and index properly, although they are getting better at it. To play it safe, monitor your dynamically generated pages to assess whether or not the major search engines are finding them and, if necessary, create non-dynamic, search engine-friendly, versions of those pages on your site (e.g. yourorganization.com/about/default.asp).
Images vs. Text: Web developers will often utilize images to display text for page headings and navigation elements to enhance the design and/or control the layout of site pages, as opposed to utilizing HTML "true text" (in general, if you can highlight the text with your mouse, you will know it is true text). While there is nothing inherently wrong with this practice from a web development standpoint, it is important to know that search engines are not able to view text that is presented as images. Therefore, if words that you want search engines to find are embedded in site graphics, you should consider transitioning those images to actual text. Minimally, you'll want to use ALT text to indicate the words that are displayed in site graphics not only so that search engines can read them, but also as a usability enhancement for visitors who may not be able to view the images.
Multimedia: Flash animation and video may look cool to site visitors, but search engines cannot read or index the content embedded within multimedia objects. Flash animation and video may look cool to site visitors, but search engines cannot read or index the content embedded within multimedia objects. That is not to say that you shouldn't use multimedia where appropriate, but be aware that it is not search engine-friendly.

Online Payment Gateway

Payment Gateway is another tool of convenience invented for those who have shortage of time. Basically it’s useful for e-commerce’s website and for online business. Various software and web development company also uses these online methods. It enables electronic transactions of money between customers, banks and businesses. This process is a must for all online businesses and shopping carts. Following are the features of a Payment Gateway:
•Facilitates e-commerce operations, also it allows transactions in conventional brick and mortar businesses.
•Encryption of private data as well as payment.
•Carries out communique between the concerned financial institutions, the business and the customer.
•Authorization of payments.
•Feature to calculate the sales tax, handling costs and shipping rates is available only in some payment gateways.
Specialized fraud detection tools can be added to a payment gateway in order to ensure safety. Many web hosting companies provide payment gateways within their packages.
All the operations of Payment Gateway are carried out with the help of Internet. Many brick and mortar businesses also make use of them as they are quicker and more reliable means of payment.