Social media marketing is a term that defines the various activities that integrate technology, social interaction and the construction of words, audio and video. Social media is having people conversation online and the conversation is powered by blogs, micro blogs, RSS, online chat, social networking, message board, video sharing sites, photo sharing site and much more. It’s a best form of internet marketing to achieve a branding and marketing goal through the participation in various social media channel. Social media marketing is very inexpensive and fast way to expand your business branding.
Social media optimization (SMO), a type of search engine marketing, is a collection of practices used for networking and promotional needs, via word of mouth. This is produced not through family or friends but by the usage of networking in online community sites, video sites, social bookmarking and photo sharing sites. There are various ways of imbibing SMO, for example, by adding RSS feeds, including buttons of various SMO sites, blogging etc. All software development company and Web development company provides SMO services.
Here are four sites that might be of great use to one who is on the lookout of good SMO sites.
Del.icio.us
Del.icio.us is (part of the Yahoo family) one of the most quondam social networking sites and also one of the best among SMO sites. Also very popular in the US, this is a collection of favorites of its members. This site allows saving links of favorite articles, sharing them with others while also discovering new sites and articles of interest.
Digg.com
Being one of the most preferred and famous social bookmarking sites, this site has become one of the predominant names in the field of SMO. As the names clearly suggest, Popular means the articles that are popular among the members and Upcoming contains articles that are gaining popularity and importance.
StumbleUpon
Another great way to know and share great websites is through this site. Contributing to SMO to a greater extent, StumbleUpon allows rating of various sites, articles etc, which proves useful for the fellow readers. This site allows discovering new sites and also networking between like-minded people.
Technorati.com
This livewire site is an all time-updating part of the web that includes tagging, blogs and anything that is found of use, by its members. The site also allows commenting on topics by other members, thus developing a community of similar minded people. This site also promotes Blog reactions, which are articles or blogs that are connected or linked to your blogs. Your rank or authority in the site is decided, depending on the number of blog reaction links that your blog has.
SMO Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.SEO is also classified in to three methods Black Hat SEO, White Hat SEO and Gray Hat SEO.
Tuesday, December 28, 2010
Wednesday, December 15, 2010
BLACK HAT SEO
Black hat SEO is typically considered the “BAD” kind of SEO, as it involves techniques that the search engines do not approve of. Basically, anything that goes against Google guidelines would be considered a black hat method. These are following black hat methods:
1.Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
2.IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
3.301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain uses them of course as well.
4.Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
5.Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
6.Keyword stuffing – The content is stuffed full of keywords and usually doesn’t offer value to a website visitor; it simply exists to increase ranking.
On one hand it is assured to get high rank in search engines using Black Hat techniques, but on the other it is true that it has short life. Any time your rank can come down and your website can simply be banned by search engines. Black hat technique provides ranking to your site for some time but after some time your site is blacklisted by search engine.
1.Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
2.IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
3.301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain uses them of course as well.
4.Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
5.Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
6.Keyword stuffing – The content is stuffed full of keywords and usually doesn’t offer value to a website visitor; it simply exists to increase ranking.
On one hand it is assured to get high rank in search engines using Black Hat techniques, but on the other it is true that it has short life. Any time your rank can come down and your website can simply be banned by search engines. Black hat technique provides ranking to your site for some time but after some time your site is blacklisted by search engine.
Saturday, December 11, 2010
Want To Increase Your SERP Use SEO Link Wheel
A link wheel is an SEO technique utilizing multiple Web 2.0 blogging platforms to interlink articles that is one of the most effective ways to target a specific keyword and get to the first page on Google.
Creating a link wheel is a very effective SEO strategy that can be used by anyone to improve the rankings of their sites. This works because certain Web 2.0 properties like Hub pages, Squidoo, WordPress, and others allow you to publish your own content on these sites AND allow you to add your own back links to this content as well.
A link wheel is a link building process incorporating multiple link sources, with each of the link sources interlinking to each of the properties.
A typical link wheel has around 50 total properties laid out like this:
20 blogs
15 article sites
15 web 2.0 sites
So first, let’s define these different types of links. A blog is obvious; you’re reading a blog now.
Once your account is opened and verified, you are now ready to post an article there which is related to your niche. The articles you post on your blog must be different ones and if possible write unique articles on each of your blogs. Make use of the keywords that are for your main website and this will be used to hyperlink each of your blog and articles there to your website
SEO is an every changing line of work. Usually your goal is to rank in Google for different things and Google is always changing the way the ranking process works. Their algorithm has got to be one of the most advanced things on the planet by now. With so much data to be parsed and rankings to be figured out, it's amazing that the process is so seamless.
Creating a link wheel is a very effective SEO strategy that can be used by anyone to improve the rankings of their sites. This works because certain Web 2.0 properties like Hub pages, Squidoo, WordPress, and others allow you to publish your own content on these sites AND allow you to add your own back links to this content as well.
A link wheel is a link building process incorporating multiple link sources, with each of the link sources interlinking to each of the properties.
A typical link wheel has around 50 total properties laid out like this:
20 blogs
15 article sites
15 web 2.0 sites
So first, let’s define these different types of links. A blog is obvious; you’re reading a blog now.
Once your account is opened and verified, you are now ready to post an article there which is related to your niche. The articles you post on your blog must be different ones and if possible write unique articles on each of your blogs. Make use of the keywords that are for your main website and this will be used to hyperlink each of your blog and articles there to your website
SEO is an every changing line of work. Usually your goal is to rank in Google for different things and Google is always changing the way the ranking process works. Their algorithm has got to be one of the most advanced things on the planet by now. With so much data to be parsed and rankings to be figured out, it's amazing that the process is so seamless.
Thursday, November 11, 2010
Article Submission In SEO
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
1. Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
2. Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
1. Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
2. Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.
Thursday, October 28, 2010
SEO $ SEM
Youth Infotech Inc.provides best solutions for SEO $ SEM with various services.For more detail visit on www.youthinfotech.com
Monday, October 18, 2010
Software and Website development
Youth Infotech Inc works on software and website development and also deals in e-commerce application .
We also provide SEO and internet marketing services to over clients.We makes the best products without compromise.
We also provide SEO and internet marketing services to over clients.We makes the best products without compromise.
Monday, September 20, 2010
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