Pay Per Click Advertising

Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay Per Click is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his ads. PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: The advertiser pays each time a visitor clicks on the ad.

Pay per click objectives are:
Increase click through rates – decrease click costs – increase conversions
Research your company and market to come up with a list of keyword groups for your products and services. The keyword list will include estimated monthly clicks and costs. You can include proposed ad copy for each of the advertisements.
Make sure your information for the visitors is right and legal such as contact details, your phone no and email id.
Make sure that you are getting individual leads and your competitors are not getting the same leads. Those individuals must be actually interested in your products and services. Carefully analyze your results and check the conversion rate time to time. Update your resources and technical knowledge accordingly, because getting top position is easier than maintaining it. So advance technology is one of the most important ways to generate business leads.