On-Page SEO

As it is the worldwide known fact that SEO is composed of on-page and off-page factor, this article is throws light on some of the important aspects of on-page factors. On page factors are those factors that are directly linked to the website. The tools and applications used to optimize the webpage in order to build authenticity and develop its presence on the World Wide Web. The points to remember while optimizing your site are explained below briefly enough to understand the idea of the term and concept:
•Robots.txt file:
Robots.txt file is an important file from the point of a search engine crawler. Being a SEO robot.txt file stands important on the context when we need to emphasize on specific pages for better page ranking results. Robots.txt file is used to specify the path of your website to the search engine crawler. The file includes the specification regarding which pages would be followed and indexed in the search engine database. Pages like rules and regulations are generally present on all the sites and they should not be followed to avoid excessive crawling time. Also, the privacy policies and other confidential pages should remain hidden and should not be indexed in order to avoid indexing in the search engine database and later result a search result.
•Sitemap (XML and HTML):
Sitemap is another instruction to the search engine crawler. The sitemaps are embedded in a site in order to provide easier navigation to the crawler. When a search engine crawler lands on a website, it first lands on the sitemap if present. It crawls through the WebPages as listed in the sitemap. Thus presence of a sitemap provides quick and efficient crawling.

•Coding functionality:
Websites should be built under low weight codes. The coding should be search engine as well as user friendly. The website should not include heavy javascript files, flash files; large images etc. such will slow down the downloading speed. The flash files cannot be read by the search engine crawlers while large images take long –time to download. The HTML coding should be free of errors and should be W3school validated.
The SEO friendly page titles do matter. The keyword should be embedded in the URLs. The use of keywords in the content, description and URL is helpful for SEO but Keyword stuffing should be highly avoided.
i)The meta tags mentioned in the head tag should again be optimized as per the target keywords. The description is suggested to be of 165 characters and title to be of 65 characters at least.
ii)Use of table should be avoided as it is difficult for the crawler to crawl through the pages. Similarly the use of frame tag reduces the number of pages and the use should again be prevented.
•Sitemap:
One of the most important on page factor is the use of XML and HTML sitemap. The sitemap is actually a graphical representation of the architecture of the website. Site map are essential for pages that have dynamic content, with more and more flash, or may have more of archived pages that are not linked in properly. Sitemap helps users navigate through the pages. The sitemaps helps crawlers guide through the website and its pages. Don’t overlook this simple step in your search engine optimization success
•Have a 404 Error Handling Pages:
404 Error handling pages are used to handle errors in the website when a visitor lands on a page which has an invalid link. The name ‘404 Error’ is used because the web server returns a response code of ‘404’, which means it couldn’t find a matching file/resource for the URL.
The above mentioned points are quite important from the SEO point of you. Hence “ignorance is bliss” and this phrase does stands true for people who ignore the important points of SEO.